Assistant Manager - Creative Strategist
Company: Deconstruct
Location: Bangalore – HSR Layout
Role Type: Full-time
Deconstruct is a fast-growing, science-backed skincare brand focused on transparency, efficacy, and consumer trust, building high-performance products for modern consumers.
About the Role:
We are looking for a performance-driven professional who can bridge creative storytelling with business outcomes. This role will own creative strategy, campaign execution, and performance optimization to drive scalable growth.
Key Responsibilities:
- Creative Strategy: Lead end-to-end creative direction and execute 50–60+ monthly assets (videos & statics). Develop high-converting ad concepts, hooks, scripts, and messaging
- Performance Marketing: Analyze CTR, ROAS, CPC; run A/B tests and optimize creatives
- Influencer & UGC: Manage influencer collaborations and convert content into high-performing ads
- Campaign Execution: Plan and execute campaigns with strong cross-functional coordination
- Conversion Optimization: Optimize landing pages and improve user journey for better conversions
- AI & Efficiency: Use AI tools to scale creative output and improve turnaround time
- Operations: Work closely with finance and marketing teams for budget tracking and vendor coordination to track budgets, campaign spends, and performance metrics
Key Skills & Requirements:
- 2–4 years in D2C / performance / brand marketing
- Strong understanding of Meta Ads and performance metrics
- Experience in high-volume creative production
- Strong copywriting, scripting, and campaign planning skills
- Familiarity with Shopify and AI tools is a plus
Ideal Candidate Persona:
- Thinks like a brand owner
- Balances creativity with performance
- Strong ownership and execution mindset
- Thrives in fast-paced startup environments
- Follows a test → learn → scale approach
- What We Offer:
- Compensation: Competitive salary with performance-based incentives.
- Growth Opportunity: A chance to be at the forefront of scaling a high-potential skincare startup and contribute directly to its success.
- Culture: An empowering, collaborative work environment that values innovation, impact, and growth.
